South African enterprises are integrating Generative AI (GenAI) into their operations fairly quickly, but most are doing so without formal strategies, says Arthur Goldstuck from World Wide Worx.

In the latest South African Generative AI Roadmap 2025, Goldstuck says that GenAI usage in large enterprises has increased from 45% in 2024 to 67% in 2025.

The GenAI report surveyed over 100 mid-sized and large enterprises across industry sectors.

From a benefit point of view, most users cited an increase in competitiveness (86%) as a reason for using AI, followed by improved productivity (83%) and enhanced customer service (66%).

But only 14% of the companies surveyed had a formal, company-wide GenAI strategy, according to the report.