Facebook remains the most widely used social media platform in South Africa with 54% highly active users – people who have accessed the platform in the past 7 days.

More businesses (78%) are active on Facebook than any of the other platforms, according to the Social Media Landscape Report 2024.

About one-third of TikTok’s 15- to 24-year-old users are highly active. Overall, 25% of users are highly active, up from 21% in 2022. Business use of TikTok is also increasing, with one-third of SA’s big brands now on it, up from 1% in 2020.

Instagram has high usage among younger people and has 19.7% highly active users overall.

LinkedIn’s highly active users have remained steady at 6.6%.

Active users on X have decreased to 11% from 12.9%. Use by businesses has fallen sharply from 90% in 2018 to 51% in 2024.

WhatsApp is the biggest instant messaging platform with 68% usage.